Global marketing and communications agency TEAM LEWIS has expanded its leadership team in the Middle East with the appointment of a new Head of Integrated Marketing in Dubai, a move aimed at reinforcing its regional growth strategy.
The appointment underscores the agency’s commitment to offering clients in the Gulf and wider MENA region a broader range of services spanning public relations, digital marketing, and creative content. The new Dubai-based leader will oversee integrated campaigns that combine data-driven insights with storytelling, helping brands navigate an increasingly competitive and fast-evolving market.
Boosting Regional Presence
TEAM LEWIS, which operates across more than 20 global offices, has identified the Middle East as a high-growth market, citing its vibrant business landscape and rising demand for digital-first marketing solutions.
“With Dubai serving as a hub for innovation and international business, strengthening our presence here is a natural step,” a company spokesperson said. “This appointment ensures our clients have access to integrated, cross-border expertise while benefiting from local insights.”
Expanding Capabilities
The new Head of Integrated Marketing will be responsible for building cohesive strategies that bring together PR, content, social, and performance marketing. The focus, TEAM LEWIS said, is on helping clients achieve measurable impact across both traditional and digital channels.
Industry analysts say the appointment reflects a broader trend of international agencies investing in the Middle East to capitalise on the region’s rapid digital transformation, particularly in sectors such as technology, finance, and lifestyle.
A Growing Footprint
TEAM LEWIS has steadily expanded its global reach since its founding in 1995, positioning itself as a partner for multinational and regional brands seeking tailored campaigns. With Dubai acting as a gateway to markets across the GCC and North Africa, the agency is expected to further ramp up hiring and investment in the region.
