Dubai, UAE — BridgeWise, a leading provider of AI-driven investment solutions, has officially entered the Middle East market, securing an operational license from the Dubai International Financial Centre (DIFC). The acquisition of the DIFC license marks a significant milestone for the company’s regional expansion, enabling it to operate within the UAE’s renowned financial ecosystem, widely regarded as a global fintech hub.
In addition to the DIFC license, BridgeWise has secured a key strategic investment from Emirates NBD, one of the UAE’s leading financial institutions. The bank’s involvement in BridgeWise’s Series A funding round, alongside other prominent investors such as the Swiss and Brazilian stock exchanges, highlights the strong regional confidence in the company’s innovative approach to digital investing through explainable AI.
Expanding Presence in MENAT
As part of its regional expansion efforts, BridgeWise has appointed Ayush Khatri as the Regional Head for the Middle East, North Africa, and Turkey (MENAT). Based in Dubai, Khatri brings a wealth of experience in financial services, strategy, and market development. In his new role, Khatri will oversee the company’s operations, partnerships, and growth in the MENAT region, ensuring that BridgeWise’s AI-powered investment tools resonate with local investors and institutions.
“We are excited to bring BridgeWise’s cutting-edge technology to the MENAT region, helping investors make smarter, data-driven decisions,” said Ayush Khatri. “The UAE’s robust regulatory framework, combined with our DIFC license and the strategic backing of Emirates NBD, positions us to make a significant impact in the region’s financial services landscape.”
AI-Powered Investment Insights
Founded in 2019, BridgeWise leverages proprietary generative AI and machine learning to deliver regulatory-compliant, explainable investment insights across global equities and ETFs. The platform serves over 50 institutional partners worldwide, including banks, brokerage firms, stock exchanges, and wealth managers.
BridgeWise’s suite of AI-powered tools includes:
- Bridget: A conversational AI assistant designed to provide real-time insights on capital markets.
- Equitywise: A global stock intelligence engine offering personalized, multilingual investment insights.
- Fundwise: A tool that offers deep visibility and analysis of over 12,000 ETFs and mutual funds, empowering investors with comprehensive fund data.
The platform is already available in multiple languages, including Arabic and Turkish, and is set to enhance its offerings as it expands its presence in the MENAT region.
Strategic Partnership with Emirates NBD
Emirates NBD has expressed strong support for BridgeWise’s entry into the region, emphasizing the importance of AI in transforming investment processes. Neeraj Makin, Group Head of Strategy, Analytics, and Venture Capital at Emirates NBD, commented, “Our investment in BridgeWise reflects our commitment to harnessing the power of AI for sharper insights and faster research, which ultimately lead to better decision-making.”
Tariq Chaudhary, Group Head of Wealth Management at Emirates NBD, added, “BridgeWise’s AI platform aligns perfectly with our vision for the future of digital finance and wealth management. We are excited about the potential of this partnership to empower clients with smarter tools and more informed financial guidance.”
A Global Vision for Digital Finance
BridgeWise’s launch in the UAE builds on its previous expansions in Asia, Europe, Latin America, and North America. The company’s entry into the Middle East further strengthens its mission to anchor in high-growth, innovation-driven capital markets, and reflects Dubai’s growing prominence as a global fintech hub.
With the support of the DIFC license and Emirates NBD, BridgeWise is poised to become a key player in the region’s digital finance ecosystem, helping investors unlock the power of AI-driven investment insights to drive more informed financial decisions.
