Eseosa Ogbeide, the Creative Director and Founder of Sugar Moments Photography, opens up about her remarkable success story and imparts invaluable advice for aspiring entrepreneurs. As a thriving business owner herself, Ogbeide underscores the significance of defining the purpose behind starting a business and understanding the target audience.
In her experience, knowing the “why” behind the business is a crucial driving force, particularly in Nigeria’s challenging business landscape. Entrepreneurship in Nigeria comes with its share of ups and downs, but having a clear sense of purpose helps entrepreneurs remain focused and determined, even during difficult times.
Furthermore, Ogbeide emphasizes the importance of identifying the target audience or market and aligning business offerings to cater specifically to their needs. By doing so, entrepreneurs can make targeted and effective moves that yield better results and foster business growth.
At Sugar Moments Photography, Ogbeide’s business venture, she aims to immortalize time by capturing precious moments that people can cherish forever. Her work goes beyond mere images; she helps customers preserve memories that hold deep sentimental value and become a part of their personal history.
Through her photography, Ogbeide enables people to relive their most cherished memories, whether it’s the joy of parenthood or the love shared with family and friends. These captured moments become priceless, allowing individuals to visually experience and hold onto fleeting yet significant periods of their lives.
Eseosa Ogbeide’s entrepreneurial journey and her dedication to preserving priceless memories through Sugar Moments Photography have made her business truly stand out. With her passion for freezing moments in time, she continues to provide a service of immense value to her customers, enabling them to hold onto the magic of life’s most beautiful experiences.
Ogbeide’s exceptional insights and success as an entrepreneur recently brought her to the forefront as one of the top business minds attending the renowned event, TourLa: Lagos Business Tour With Ediale Kingsley. This gathering saw prominent business minds come together to share perspectives, network, and engage with the press, further cementing Ogbeide’s influence in the entrepreneurial community.