The global used book market is valued at over $25 billion, with the UAE market estimated at $27 million, according to a recent report by the Research Business Company. Bookends.ae, a used book store based in Dubai Silicon Oasis, has capitalized on this opportunity, accounting for 1% of the UAE market share and expressing significant growth potential.
Since its launch in 2020, Bookends has successfully rehomed over 120,000 books and built a community of more than 1,400 sellers, serving over 10,000 customers. The online inventory features over 20,000 titles, while the physical store boasts more than 7,000 books.
In 2023, Bookends achieved a 30% revenue increase, and its year-to-date performance in 2024 indicates a further 10% growth compared to the same period in 2023. The company projects a 20% year-over-year growth by the end of December 2024 and anticipates a 50% growth trajectory over the next five years, driven by strategic expansion initiatives.
Co-founders Grace Karim and Somia Anwar launched Bookends.ae to address the common challenge of finding affordable books, particularly during the COVID-19 pandemic when demand for physical books surged as people sought relief from screen time. Despite initial hurdles, including brand awareness, the business has thrived, moving into its own space in Dubai’s Silicon Oasis by November 2020.
To overcome marketing challenges, Bookends has adopted partnership strategies and increased advertising efforts. Grace Karim has also benefitted from programs like Canon’s Women Who Empower Program, which has enhanced her skills and allowed the company to diversify its offerings through new products.
As many readers return to physical books for their charm and quality, Bookends is committed to making reading accessible and affordable, ensuring a continued growth path in the used book market.
