UAE’s Talabat Supports Sheikh Mohammed’s “Mother’s Endowment” Campaign with Seamless Donation Integration

UAE’s Talabat Supports Sheikh Mohammed’s “Mother’s Endowment” Campaign with Seamless Donation Integration

Talabat, the prominent fast food delivery and e-commerce platform in the UAE, has pledged its backing for the “Mother’s Endowment” campaign initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, with the objective of establishing a one-billion-dirham endowment fund to bolster education worldwide.

Through the Talabat app, users now have the opportunity to contribute to the “Mother’s Endowment” campaign by donating amounts ranging from 10 dirhams to 500 dirhams. These donations will play a crucial role in empowering disadvantaged individuals and communities, providing them with educational opportunities, and nurturing their skills and capabilities for sustained improvement in their quality of life and preparation for future job markets.

To support the “Mother’s Endowment” campaign via Talabat, users can simply download the Talabat app from the Google Play Store, iOS App Store, or Huawei AppGallery. Once installed, they can search for “Mother’s Endowment” in the app’s search bar or click on the “Donate Now” section on the homepage and select “Stop Parent” to make a contribution.

Aligned with the objectives of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, the “Mother’s Endowment” campaign, launched in conjunction with Ramadan, aims to honor mothers and emphasize their pivotal role in fostering a nurturing family environment conducive to children’s education. Additionally, it seeks to promote values such as filial piety, compassion, and solidarity within society, while further cementing the UAE’s standing in charitable and humanitarian endeavors.

Simonida Subotic, Vice President and General Manager of Talabat UAE, expressed pride in contributing to this inspiring initiative, stating that their involvement reflects the company’s commitment to social responsibility and support for the UAE’s charitable initiatives. She emphasized that Talabat’s seamless donation feature facilitates the goals of the “Mother’s Endowment” campaign, allowing users to express gratitude to mothers while giving back to the community.

Apart from donating through the Talabat app, contributions to the “Mother’s Endowment” campaign can also be made via its dedicated website,, or through bank transfers to the campaign account at Emirates Islamic Bank. Additionally, individuals can opt for text donations through select telecom networks or utilize platforms such as DubaiNow and to participate in this noble cause.

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