Alyan, a brand known for its artisanal chocolate made using a traditional Middle Eastern recipe, is taking a bold step in expanding its presence across Portugal by introducing its products to a new and unexpected location: the convenience stores at Galp service stations.
This week marks the launch of the chocolate’s availability in 86 Galp stores nationwide, providing consumers with access to the sweet treat in a variety of convenient locations. This expansion into petrol stations is part of a broader strategy to reach a wider audience and meet the growing demand for Alyan’s handcrafted chocolates, which are renowned for maintaining the original recipe and handmade craftsmanship that reflect the rich flavors of the Persian Gulf.
Alyan’s decision to make its chocolate available in service stations is a response to the increasing popularity of its product in Portugal and the desire to offer customers more access points for a luxury item. The move also aligns with a larger trend of service stations diversifying their product offerings in an effort to become destinations for more specialized and premium goods.
By expanding its distribution to these new locations, Alyan is tapping into everyday consumer situations, ensuring that even those stopping for fuel can indulge in a unique culinary experience. The brand remains dedicated to its promise of authenticity, ensuring that each piece of chocolate delivers the same luxurious taste and quality as it would in a specialized gourmet store or a market in the Persian Gulf region.
