What is the Digital Economy? The digital economy refers to a global network of economic activities, commercial transactions, and professional interactions that are made possible by information and communications technologies (ICT). Essentially, it is an economy driven by digital technologies. The term “digital economy” was coined by Don Tapscott in his 1995 book, The Digital Economy: Promise and Peril in the Age of Networked Intelligence.
Importance of the Digital Economy: The digital economy emphasizes the opportunity and necessity for organizations and individuals to utilize technology to perform tasks more efficiently and rapidly than ever before. It enables the leveraging of technology to engage in activities and execute tasks that were previously impossible. This innovation-driven economy allows individuals and companies to excel, do things differently, and explore new possibilities.
Entrepreneurs in the Digital Economy: Numerous entrepreneurs have embraced the technologies fueling the digital economy, leading to the creation of new companies and innovative business models that were previously non-existent. Examples include ride-sharing platforms like Uber, Bolt, and Lyft, home rental services like Airbnb, and content-on-demand providers such as Netflix and Spotify.
About #IDCL2023: How to be Consistent in Business in a Digital Economy: The #IDCL2023 event aims to share the experiences of successful Nigerians who have excelled in various business endeavors. This free seminar is an initiative to give back to society, particularly to youths seeking guidance on starting their own businesses or understanding the Nigerian economy in the 21st century. The target audience for the event is individuals aged 18 to 35, and it is open to the general public. Renowned Nigerians, including Obi Iyiegbu (Obi Cubana), Dr. Emmanuel Idenyi Shaibu (Millennium Entrepreneur), Victor Prince Dickson, Ifiokobong Ating, and Deno Vour Bon, are among the featured speakers.
Significance of the Seminar: This seminar holds significant importance, especially for young Nigerians, as it can potentially impact the country’s future. The recent GDP report by the National Bureau of Statistics highlights the significant contribution of the information and communications technology (ICT) sector to Nigeria’s economy. The growth and opportunities in this sector following the COVID-19 pandemic present a massive opportunity for the country’s youth to leverage the digital economy, foster innovation, and maintain consistency in their pursuits.
About Indulgence Digital Concept: Indulgence Digital Concepts Limited (IDCL) is a rapidly growing advertising agency in Nigeria, known for its innovative advertising strategies. The company specializes in digital marketing, traditional advertising, brand activation, and business consulting. IDCL has worked with various local and international organizations worldwide and provides essential support for businesses in today’s market, including establishing a strong social media presence. The brilliant Oluwakemi Olorode leads IDCL and will be hosting the #IDCL2023 event.
About Oluwakemi Olorode: Oluwakemi Olorode is a distinguished business expert, communicator, entrepreneur, business consultant, and child rights activist. Hailing from Isundurin in Ejigbo Local Government, Osun State, Nigeria, she has gained prominence as a marketer for media and business growth development. Oluwakemi founded IDCL, which has become one of the top advertising consultancy companies in Nigeria. With her expertise, she is a renowned speaker on various subjects, including business, career development, entrepreneurship, youth, and women affairs. Additionally, Oluwakemi has volunteered for esteemed organizations such as the United Nations, ECOWAS, Beyond the Classroom Foundation, and other non-governmental organizations.